Early professional years in Río Negro, deepening his work in viticulture and agriculture.
La Arboleda · Tupungato · Uco Valley
Your place in the
heart of wine.
Become part of La Arboleda and experience wine from its origin: the vineyard, the seasons, the winemaking and every bottle.
Since 2010 · 16 years bringing a different way of experiencing wine to life.
+1.600
owners
56
hectares
at La Arboleda
at La Arboleda
A different way to experience wine
It is not only about receiving wine.
It is about becoming part of its story.
Finca Propia creates a closer relationship with the vineyard. You choose how to take part, follow the cycle of your plot, join experiences at the estate and receive wines made with grapes from La Arboleda.
How does it work?
From the land
to your glass.
- 01Choose how to take part.
24 Vides, Hilera o Terroir.
- 02Your story begins at La Arboleda.
An experience connected to a real vineyard in Tupungato.
- 03Follow the cycle.
Pruning, thinning, harvest, tastings and gatherings at the estate.
- 04Our team makes the wines.
Technical guidance from vineyard to winery.
- 05Receive your bottles.
Annual production according to the option you choose.
Antonio Mas · Winemaker
Winemaker
Antonio Mas.
In 2010, after decades devoted to viticulture and exploring different terroirs across Mendoza, Antonio Mas chose La Arboleda, in Tupungato, to bring Finca Propia to life.
There he found the landscape, elevation changes and soils he was seeking for wines with intensity and elegance. The project was born from a different idea: that making wine should not end with selling a bottle, but with sharing the process with those who enjoy it.
Today he leads Finca Propia’s technical team and continues to guide the vineyard, winemaking and evolution of each vintage.
“We dream of making an authentic, natural wine that is easy to enjoy.”
Discover his full journey
An agronomist by training, with postgraduate studies in Agricultural Economics, Antonio began his professional career in Río Negro, where he deepened his work in viticulture, fruit growing and agricultural management. That early experience shaped a philosophy that has always placed the vineyard at the heart of wine.
In 1992 he returned to Mendoza and founded Finca La Anita in Agrelo, Luján de Cuyo. There he developed single-vineyard wines and a small-scale production philosophy, working with different varieties and seeking to express each terroir with precision. In 1997, Finca La Anita Malbec received 93 points from the U.S. magazine Wine & Spirits.
In 2009 he became excited about an idea that would later become Finca Propia. After exploring different areas of Mendoza, he chose La Arboleda, just a few kilometers from Tupungato, to build a project where owners could connect directly with the vineyard, make their wine and share experiences around each vintage.
Since then, Antonio has combined experience, research, terroir management and technology applied to small lots. At Finca Propia, that vision becomes close, hands-on work: knowing the vineyard, making decisions vintage after vintage and sharing that knowledge with everyone who is part of the project.
Founds a boutique winery in Agrelo and develops vineyard-designate wines and small-scale production.
Finca La Anita Malbec 1997 receives 93 points from Wine & Spirits.
The idea takes shape and Antonio chooses La Arboleda, in Tupungato, to develop the project.
Takes part in a research project with Universidad Juan Agustín Maza, INTA and Finca Propia on aromatic compounds in different grape varieties.
Finca Propia surpasses 1,500 owners and expands the experience beyond Argentina.
Antonio remains at the helm of the technical team, guiding new vintages, owner experiences and work in the vineyard and winery.
The estate, all year round
Every season
has a purpose.
Spring
Budbreak, vineyard care and the beginning of a new cycle.
Summer
Growth, ripening and decisions that shape the harvest.
Autumn
Harvest, winemaking and the birth of a new vintage.
Winter
Pruning, vine dormancy and preparation for the next cycle.
The experience
Experiences to
live the vineyard.
Our activities let you experience what happens behind each harvest and share the process with fellow owners.
Harvest
Harvest
Take part in one of the most important moments of the winegrowing year.
Pruning
Winter
Discover the work that begins to define the next harvest.
Tasting
Wines
Discover vintages, varieties and the evolution of La Arboleda wines.
Gatherings
Community
Share memorable days in a unique setting among vineyards and mountains.
Choose how to join
Three ways.
One shared experience.
All three options offer 30 years of participation. The difference lies in the number of bottles per year and the level of personalization.
01
24 Vides
The experience of having your first vines.
72bottles / year
Personalization included
Explore this option →
Your name, logo or phrase within the Viña La Arboleda line.
02
Hilera
More presence, more wine and more moments.
144bottles / year
Personalization included
Explore this option →
Personalized bottles within the Viña La Arboleda line.
03
Terroir
The fullest expression of belonging.
360bottles / year
Own brand + custom label
Explore this option →
Includes traditional personalization plus the option to develop your own brand and label.
Participation in La ArboledaExperiences at the estateCycle follow-up
Prices, conditions and commercial benefits are provided upon inquiry.
Personalization
Your wine.
Your identity.
The experience is also expressed in every bottle. 24 Vides and Hilera include personalization within the Viña La Arboleda line, while Terroir also offers the possibility of creating your own brand and custom label.
Personalization model
Owners sharing their custom labels.
From a signature to a complete brand.
The personalization model identifies each owner within the Viña La Arboleda line. With Terroir, you can also develop your own brand and create a label especially for your bottles.
- 24 Vides / Hilera: traditional personalization within the line.
- Terroir: traditional personalization + the option of your own brand and custom label.
Owners sharing their custom labels.
Our wines
The landscape,
in every bottle.
Malbec, Cabernet Sauvignon, Chardonnay, Blend, Cabernet Franc, Semillón and Extra Brut sparkling wine. A collection born in La Arboleda, created to express different facets of the vineyard.
Malbec
2023
Cabernet Sauvignon
2023
Chardonnay
2025
Blend
2022
Cabernet Franc
2024
Semillon
2025
Sparkling Wine
Extra Brut
Finca Propia × Pyē Joias
Essence of Legacy.
A collaboration that transforms the same idea at the heart of Finca Propia into jewelry: origin, time and legacy. Inspired by vineyard roots, the collection connects land with gold and family stories with pieces made to endure.
Pyē Joias, a third-generation family jewelry house founded from the vision of gemstone specialist and lapidary Alanice Murta, joins the experience of Antonio Mas, whose career spans more than 55 harvests. A partnership that celebrates bonds, tradition and the value of carrying a legacy forward.
Discover the full collection ↗
The collection
Pieces inspired by the vine, time and heritage.
Grape Leaves
18k yellow gold with rubies. An exclusive design inspired by the shape of the vine.
Legacy
18k yellow gold. A contemporary, sophisticated piece with an exclusive design.
Legacy
18k yellow gold. It can be personalized with a word, turning the idea of legacy into a unique piece.
Legacy with Rubies
18k yellow gold with rubies. A bolder interpretation of the collection, modern and refined.
La Arboleda
Tupungato.
Uco Valley.
A mountain landscape, wide temperature variation and vineyards we care for throughout the year. This is where every Finca Propia story begins.
Where we are
La Arboleda.
Tupungato.
In the heart of Mendoza’s Uco Valley. A mountain setting where the vineyard and each vintage set the rhythm of Finca Propia.
Open in Google Maps →The year at La Arboleda
The vineyard,
month by month.
Follow vineyard updates, work at the finca and the evolution of our wines. The Finca Propia team updates these publications throughout the year.
View more updates →
From day one
The experience
starts now.
Joining Finca Propia begins a relationship that continues year after year: wine, learning, gatherings and a closer way to experience La Arboleda.
Regional presence
Argentina, Brazil
and Paraguay.
The project is supported across the region, maintaining a close connection with owners and prospective members.
Argentina
Commercial contact
Route 88 · Campagnaro Street intersection · Uco Valley
(+54 9) 2613 300621 contacto@fincapropia.comBrazil
Commercial contact
Av. Paulista, 1499 · Bela Vista · São Paulo · SP · 01311-200
(+55 11) 93022 7013 marketingbrasil@fincapropia.comParaguay
Commercial contact
Asunción · WTC Tower 2 · 10th floor
(+595) 992 925106 atencion.paraguay@fincapropia.comFinca Propia
Your story in
wine can
start today.
Explore the available options and find the way of participating that best reflects how you want to experience Finca Propia.
I want more information Contact us on WhatsApp and our commercial team will get back to you.